What is engagement? Whether you’re going to the polls, organizing a protest, or even simply attending a meeting, you’re trying to engage: motivate and move people towards a common action. Your strategy to connect with people can make or break your success: because even if the goal might be the same, people - especially marginalized populations - need different paths to support your vision.
The Margins Framework white paper outlines a bold, effective engagement strategy that recognizes the inconvenient truth that traditional political strategies don’t: you need folks at the margins to win, and to get them on board, you need to meet people where they are.
From Barack Obama’s historic grassroots campaign to major upsets in the 2021 Georgia Senate run-offs, the Margins Framework helps us understand how successfully engaging marginalized populations can birth barrier-breaking movements. This resource offers the tips, tools, and theories to implement a people-first engagement strategy that emphasizes building trust, relational organizing, and intentional investment with folks at the margins. If you use this toolkit right, you’ll have a strategy up to 20 percent more effective than the rest.