A new identity and core narrative that more accurately reflected the scope, power, and modernity of its work to build political power with 100+ organizations across 13 states.
14 weeks
We took a hard look at SMA’s existing strategies, messaging, brand, and vision to see what was working and what we needed to build upon to meet the demands of the moment. Our Storytelling Studio quickly discovered that they had all the right ideas informing their work, but when it came down to telling their own story through their brand, their core message was getting lost in translation. As with so many organizations that rightly focus on the work of making change happen rather than the performance of social justice, SMA needed a guiding hand to help them distill, refine, and ultimately sell their story to the right audience.
We took a hard look at SMA’s existing strategies, messaging, brand, and vision to see what was working and what we needed to build upon to meet the demands of the moment. Our Storytelling Studio quickly discovered that they had all the right ideas informing their work, but when it came down to telling their own story through their brand, their core message was getting lost in translation. As with so many organizations that rightly focus on the work of making change happen rather than the performance of social justice, SMA needed a guiding hand to help them distill, refine, and ultimately sell their story to the right audience.
Engagement Studio
By the end of 2020, SMA had a brand new visual identity and core narrative that more accurately reflected the scope, power, and modernity of its work. At the conclusion of our initial scope of work, SMA team members were thrilled with their upgrade, and continue to engage Think Rubix in a new scope of work in 2021.
Launching a movement to grow 15% of Black businesses, create 600,000 new jobs, and add $55 billion to the US economy.
