Southern Movement Assembly

A new identity and core narrative that more accurately reflected the scope, power, and modernity of its work to build political power with 100+ organizations across 13 states.

Deliverables
Website Development
Brand Strategy and Visual Identity
Narrative and Messaging Development
Studio(s)
Storytelling Studio
Region
Deep South US
Mid-South US
Southwest US
Southeast US
Engagement Period

14 weeks

To keep up with the rapidly shifting winds of change across the South in 2020, SMA approached Think Rubix with a question: how do we grow Southern political and people power and use this moment to expand and engage our members to the best of our ability?

We took a hard look at SMA’s existing strategies, messaging, brand, and vision to see what was working and what we needed to build upon to meet the demands of the moment. Our Storytelling Studio quickly discovered that they had all the right ideas informing their work, but when it came down to telling their own story through their brand, their core message was getting lost in translation. As with so many organizations that rightly focus on the work of making change happen rather than the performance of social justice, SMA needed a guiding hand to help them distill, refine, and ultimately sell their story to the right audience.

Challenge

We took a hard look at SMA’s existing strategies, messaging, brand, and vision to see what was working and what we needed to build upon to meet the demands of the moment. Our Storytelling Studio quickly discovered that they had all the right ideas informing their work, but when it came down to telling their own story through their brand, their core message was getting lost in translation. As with so many organizations that rightly focus on the work of making change happen rather than the performance of social justice, SMA needed a guiding hand to help them distill, refine, and ultimately sell their story to the right audience.

Studios and Deliverables

Engagement Studio

  • Brand Strategy
  • Logo & ID Systems
  • Brand Style Guide
  • Messaging and Development
  • Website Development

Approach

By the end of 2020, SMA had a brand new visual identity and core narrative that more accurately reflected the scope, power, and modernity of its work. At the conclusion of our initial scope of work, SMA team members were thrilled with their upgrade, and continue to engage Think Rubix in a new scope of work in 2021.

Stephanie Guilloud
CO-DIRECTOR
"Think Rubix listens, which is one of the most important elements of communication.

Their style of working to collaborate and partner with clients is effective, especially for social justice and movement groups that are swimming upstream against so many currents."

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