PushBlack

Creating a strategic, research-informed path to mobilize 9 million audience members for Black liberation.

Deliverables
Collateral Design
Studio(s)
Engagement Studio
Storytelling Studio
Region
Mid-South US
Engagement Period

10 weeks

PushBlack is the nation's largest non-profit media organization for Black Americans, currently serving 9 million people across all platforms like Facebook and Instagram.

PushBlack utilizes the power of information and storytelling, with a special emphasis on Black history and news, to educate and activate subscribers to build their personal power and mobilize them to create lasting, sustainable, and Black liberation-centered economic and political change.

Challenge

heir main challenge was that they didn’t have a brand strategy, and their brand story wasn’t as clear or convincing as it needed to be in order to recruit and retain their target customers. There were no unexpected challenges that popped up during the work. But similar to the first answer, it’s worth noting that right after we drafted their first SOW, they realized the need to make a deeper investment to improve their brand story and brand strategy.

Studios and Deliverables

This activated the Storytelling Studio’s brand strategy, message development (copywriting) and digital marketing services.

Approach

Our approach to solving the problem began with harvesting the core beliefs, ideas and stories of the co-founders, David and Ronel, in an hour long discovery interview. From there, David and Ronel shared their most recent marketing materials that contain the most current form of their brand story. We studied all of this material, got to know what makes them and D9 Ventures unique, got to know their target customers, and conducted a competitive analysis to understand how their top 3 competitors are positioning their brands. From there, we identified the unique narrative, messaging and positioning opportunities for D9 Ventures to differentiate itself from their competition, and began drafting their core brand messages in more persuasive, concrete and concise terms.

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