Our trailblazing public outreach effort successfully inspired Little Rock, AR voters to give the green light to a public school millage, securing $300 million in funding for the construction of new schools, modernization projects, and teacher salaries.
12 weeks
The LRSD Board had failed in two previous elections to pass the millage extension, and came to Think Rubix with only 30 days left until the November 2, 2021 special election day. Additionally, when this opportunity was brought to Think Rubix, the committee had not yet been formed and funds had not yet been raised to finance the millage campaign. The Think Rubix team worked under an accelerated and intense timeline, executed at a high level under high pressure, and did so while mitigating social misinformation from opponents of the millage extension.
The LRSD Board was facing the challenge of critical school constructions and repairs that were needed all around the district, and a millage extension that needed to be approved by Little Rock voters in order to access $300M to pay for all the upgrades. The LRSD Board had failed in two previous elections to pass the millage extension, and came to Think Rubix with only 30 days left until the November 2, 2021 special election day. Additionally, when this opportunity was brought to Think Rubix, the committee had not yet been formed and funds had not yet been raised to finance the millage campaign. The Think Rubix team worked under an accelerated and intense timeline, executed at a high level under high pressure, and did so while mitigating social misinformation from opponents of the millage extension.
The most valued part of any community should be its children. The keys to a society's future and the carrier of hope lie within the investments among them. These investments inform the pace of growth and the stories told. We at Think Rubix were ready and able to illuminate and advocate for the continued support of not just the Little Rock School District but its most precious responsibility, the children of Arkansas.
Our approach to supporting your advocacy work around the funding initiated from the millage project being considered by the voters of Little Rock includes:
Creating Campaign Brand Identity & Design
We’ll distill the campaign’s brand heart: vision, mission, values, purpose, personality, voice, tone, and promise to transform these intangible attributes into a distinct campaign brand system that includes an original logo, typography, color palette, and graphic style.
We know that good storytelling requires sound strategy. We’ll undertake the discovery, deep learning, analysis, strategic development, and asset-frame the motivating messages that drive each constituency to the polls. We’ll also equip key messengers (influencers and allies) with the narratives needed to activate sufficient yes votes for a victory.
This work includes content strategy, branded content production, social media marketing management, digital ad design, and targeted ad management. This part of the scope also includes moderating online misinformation and creating rapid response talking points to counter the opposition. We'll also develop a voter universe from our database of voters statewide.
With relationships with journalists and agencies in different industries, we are able to give an honest, outsider view of your organization and the potential for what story ideas will work. Our goal then is to connect those communities informed about the value in this millage and the potential for the District.
Our team is prepared to highlight the strengths and successes of the Superintendent and School Board of Directors, and work through the challenges to create a consistent and comprehensive pathway to victory focusing on targeted voter data, and proven engagement strategy.
(75.45%) in favor to
(24.55%) against.
Launching a movement to grow 15% of Black businesses, create 600,000 new jobs, and add $55 billion to the US economy.
