CEED

Case Study
Scope

Landscape Analysis
Survey & Analysis
Focus Groups
Visual/Video Production

Studio(s)

Equity Innovation Studio
Storytelling Studio

Region Southwest US
Arkansas
Engagement Period 12 Weeks

What is CEED?

Think Rubix, in partnership with the Winthrop Rockefeller Foundation, developed the Community Entrepreneurial Ecosystem Design (CEED), a multi-phase project with the overall goal to organize a vibrant and inclusive entrepreneurial ecosystem in Central Arkansas. The report provides an historico-cultural analysis of the economic landscape specific to entrepreneurs of color and women entrepreneurs in the Greater Little Rock area.

Challenges

Entrepreneurs of color and women entrepreneurs across the state of Arkansas were facing barriers of disparate consequence. Such consequences were identified as contributors to poverty, lack of economic mobility, housing insecurity, food insecurity, and education disparity. City officials and philanthropic leaders set out to examine the root causes of economic inequity including the barriers to entry facing entrepreneurs of color and women entrepreneurs in the region.

To examine those subjects, Think Rubix conceived the Community Entrepreneurial Ecosystem Design as a response to the growing evidence of an underdeveloped entrepreneurial ecosystem in Central Arkansas.

Impact

Think Rubix employed archival research, administered electronic surveys to over 150 local entrepreneurs, facilitated focus groups, and conducted interviews with a diverse group of ecosystem stakeholders.

TR designed a series of recommendations aimed towards key stakeholders - public, private, capital, entrepreneurial and community - to center these priorities in a new ecosystem plan. TR presented the report to the city of Little Rock, urging them to adopt a measurable framework, organize an ecosystem roadmap, and cultivate an intentional commitment to equity as key pillars of the ecosystem redesign plan. 

The City of Little Rock adopted this framework and has since rolled out a model programs based on TR's recommendations. You can find a copy of the report HERE.

We've Got Work to Do.