Survey & Analysis
Equity Innovation Studio
What is CEED?
Think Rubix, in partnership with the Winthrop Rockefeller Foundation, developed the Community Entrepreneurial Ecosystem Design (CEED), a multi-phase project with the overall goal to organize a vibrant and inclusive entrepreneurial ecosystem in Central Arkansas. The report provides an historico-cultural analysis of the economic landscape specific to entrepreneurs of color and women entrepreneurs in the Greater Little Rock area.
To examine those subjects, Think Rubix conceived the Community Entrepreneurial Ecosystem Design as a response to the growing evidence of an underdeveloped entrepreneurial ecosystem in Central Arkansas.
Think Rubix employed archival research, administered electronic surveys to over 150 local entrepreneurs, facilitated focus groups, and conducted interviews with a diverse group of ecosystem stakeholders.
TR designed a series of recommendations aimed towards key stakeholders - public, private, capital, entrepreneurial and community - to center these priorities in a new ecosystem plan. TR presented the report to the city of Little Rock, urging them to adopt a measurable framework, organize an ecosystem roadmap, and cultivate an intentional commitment to equity as key pillars of the ecosystem redesign plan.
The City of Little Rock adopted this framework and has since rolled out a model programs based on TR's recommendations. You can find a copy of the report HERE.